Duties

Government, businesses, and nonprofits need public relations and communications experts to convey the group’s message by writing press releases, newsletters, and webpages; maintaining websites; soliciting news articles; and organizing and publicizing events.

Education and Background

Besides excellent writing and speaking skills, PR professionals study techniques for marketing messages as well as learning about information and issues to master the content of the group’s message.

Professional Development

The Public Relations Society of America has a section on its web site for professionals who focus on environmental communications.

American Marketing Association

HSU has a number of noncredit online courses on outreach, publicity, marketing, and promotions.