Why do some campaigns succeed while others fall short? Even with hard work and great intentions, your efforts may not produce results for animals if you fail to follow the key steps of campaign planning. Enroll in this HSU course to learn what you need to do to research and plan a campaign that has the best possibility of making a difference.

Based on experience by The Fund for Animals as well as The HSUS, this course includes how-to, tips and examples from a variety of animal protection organizations. Links to other resources enable you to learn the basics and go in-depth on topics of interest during the course or at a later time.

Topics to be addressed include:

• Identifying the issue, assessing whether to launch a campaign and what role to play
• Understanding how to create behavior change with the public, companies, government agencies, elected officials and others
• Developing effective communications
• Setting goals and monitoring your progress
• Defining resources, action plans and status meetings
• Finding free and low cost sources of information that gives you the edge

From new activist to experienced campaign manager, you’re sure to discover new ideas for improving your advocacy. Sign up today for this self-paced course and plan your next campaign as you go using the planning template that’s included!

Developed by Caryn Ginsberg and Heidi Prescott.