You want to be sure you’re doing the most you can for animals. Savvy funders, board members and community representatives want to know if the money you spend is making a difference. Defining and tracking program and campaign measures will help you not only see how you’re doing, but also spread the word and improve results.

This four week, instructor-led online course will help participants to set meaningful measures and to use them to evaluate efforts, communicate impact, and enhance initiatives. It will go into much more depth than the brief introduction provided in the “Counting on Success: Statistics, Surveys and Scorecards” course, which is NOT required to take “Measuring Effectiveness.”