What causes some non-profit efforts to fail while others succeed? The answer often lies in social marketing strategies. Whether working with community members, donors, alliance partners or the media, a social marketing approach provides insights on how managers can affect the behavior change they are seeking in others on behalf of animals. Social marketing offers animal advocacy managers an important tool to enhance program results.

This self-paced online course will give animal advocates new insight and improved abilities on how their organizations can work with community members, donors, alliance partners and the media to achieve greater success affecting behavior change to help animals.

Course developed by HSU Faculty of the Year Caryn Ginsberg.